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Tuesday, June 19, 2018

Design Thinking Should Be Universally Taught

Quote from an AdWeek article: "...more companies are applying formal design processes to non-design initiatives and practices, including marketing..."

I'm not sure why anyone thinks that marketing ISN'T a result of formal design processes, personally I have always blended my formal business education with my formal art education. So much of marketing involves creative writing and creative design that even if you are not producing the images and content yourself, you have to know what's behind it so that you can recognize whether or not it works. Design thinking may be the buzzword of the moment, but really, it should be a basic component of any standard education.

However, the article's infographic does contain a phrase that every business should keep in mind, "Companies that foster creativity enjoy 1.5 times greater market share."

In time any business with a culture that is run as top-down, orders-issued-to-be-obeyed-and-not-questioned company will fail.

For the full article, click here.