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Wednesday, January 28, 2015

Photoshelter Creative Copywriting

From, some of the most creative copy I've ever seen. Well done!

I wanted to download their guide and they asked for my email address so that they could send it to me as a PDF file.

"We won't sell or distribute your email address," they said. With what must be the most creative reason I've seen in along time, they told me my address is safe:

"It's protected by a group of grumpy fire-breathing dragons."

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