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Wednesday, January 28, 2015

Photoshelter Creative Copywriting


From Photoshelter.com, some of the most creative copy I've ever seen. Well done!

I wanted to download their guide and they asked for my email address so that they could send it to me as a PDF file.

"We won't sell or distribute your email address," they said. With what must be the most creative reason I've seen in along time, they told me my address is safe:

"It's protected by a group of grumpy fire-breathing dragons."

Saturday, January 10, 2015

Creativity and the Spreadsheet

On first thought you might think that creativity and spreadsheets don't go together. Creativity is a dreamy, artistic pursuit, and spreadsheets seem like fun stuff for accountants and scientists.

On the other hand I use a spreadsheet to record notes and references for my writing projects, for blog post schedules, for cataloging images for potential Pinterest posts, and for a journal to record all my creative activities. 


I prefer the spreadsheet to a word processing table. Over the years I've gotten used to the functions and it makes it easy for me to organize things. I can sort, hide columns, and search easily. The multiple sheets within a workbook make it easy to keep years or other date periods separate.

Of course, there are programs such as One Note, or Evernote, and I'm sure there are many open-source programs that have similar capabilities. But if you're already familiar with its operations, the humble spreadsheet is perfect.

Whatever you use, keeping track of your creative pursuits helps you focus on where to go next.