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Sunday, April 14, 2013

Why Do You Need to Be Creative?

"You creative types."

Maybe you've heard this, if you are in a creative field, and maybe it's been directed to you as if you're from another planet. In my experience, this is something engineers, accountants, and lawyers say when they don't understand you and what you're trying to accomplish.

There's a distinctive "them" versus "us" tone as if creativity is something artists "do" and they "don't."

Well, surprise, everyone is creative, it's just a matter of how much. Artists, writers, marketers, musicians, they seem to have more it than say, a finance manager. But creativity is a life skill that everyone needs and here's why:

  • You can make better decisions if you can envision all the possibilities. Good strategic thinking skills require you to see all sides of the argument.
  • You have a better chance of moving up the ladder at your job if the boss sees you as the employee who comes up with ideas for products and services, and new solutions for old problems.
  • If ever you want to be entrepreneurial, you'll need to come up with a product or service to start your business and then you'll need ideas to sell that product or service to potential customers.
  • Your brain is a muscle and it needs exercise. Giving yourself creative exercises to complete is just that type of exercise program your brain needs.
If ever someone accuses you of being creative, just say thank you.