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Monday, October 15, 2012

What is MicroCreativity?

Microcreativity is a collection of strategies and methods that are practiced at a personal level to improve individual creativity and innovation.

It doesn’t exclude any group innovation exercises, in fact, you may be a better group participant if you know yourself how creativity works.

It means that you are proactive and take personal responsibility for your own creativity instead of sitting around waiting for the “Big Idea” to drop in your lap.

Practicing microcreativity also expands your repertoire of life skills, whether that’s in your personal life or career. You are more valuable as an employee if you can come up with a killer marketing plan for your company’s latest product. And if you want to go into business, entrepreneurship demands good ideas and the problem-solving skills you learn in the creative process.

People in creative professions, for example writers and designers, by necessity have picked up methods of generating ideas. When you have an article due in five days, you’d better know how to proceed.

And as with any other skill, the more you practice, the better you get.