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Tuesday, June 19, 2018

Design Thinking Should Be Universally Taught

Quote from an AdWeek article: "...more companies are applying formal design processes to non-design initiatives and practices, including marketing..."

I'm not sure why anyone thinks that marketing ISN'T a result of formal design processes, personally I have always blended my formal business education with my formal art education. So much of marketing involves creative writing and creative design that even if you are not producing the images and content yourself, you have to know what's behind it so that you can recognize whether or not it works. Design thinking may be the buzzword of the moment, but really, it should be a basic component of any standard education.

However, the article's infographic does contain a phrase that every business should keep in mind, "Companies that foster creativity enjoy 1.5 times greater market share."

In time any business with a culture that is run as top-down, orders-issued-to-be-obeyed-and-not-questioned company will fail.

For the full article, click here.

Saturday, December 30, 2017

A Year of Living Creatively

So much attention is paid to diet and exercise, these are multi-million dollar industries after all. How many people, though, ever think to give their brain a workout?

Well that's what we're going to do here. Starting in 2018 the A Year of Living Creatively campaign will give your brain a creative workout! A series of challenges will be posted weekly here on this site, on my sister site at www.trishadstudio.com and also on social media such as Twitter, Instagram, Google+, Pinterest, and Tumblr.

Challenges include:

#daydreamerprompts
Weekly questions designed to produce positive and thought-provoking answers.

#4squareincheschallenge
Whatever your art/craft/hobby what can you produce quickly within 4 square inches? Subcategories here are Fiber, Mixed Media, Sketchbook, and Print/Stamp.

#interpretthewords
Given a word or phrase, produce a visual representation in any media you wish.

#wordgameschallenge
Includes "rewrite the cliche" "anagrams" and "rewrite the movie title".

Prizes to be distributed December 15, 2018, which include free MicroCreativity Training books and gift cards to those who have participated. More on that later.

Join us as we live life creatively!


Wednesday, December 7, 2016

Life Habits

From Entrepreneur online magazine, an article about the 25 best habits to have in life. Several of those habits, including:

  • Learn something new
  • Inspire yourself
  • Read
  • Daily goal setting
  • Journal your thoughts

are also key components to living a creative life.

For the full article click here.

Friday, October 14, 2016

Need Help With Improving Your Creativity?

While my book MicroCreativity: Basic Training is currently available through Amazon, perhaps you'd like a more personalized experience. If you like the idea of creativity coaching, available online, please message me and I will design a program for you along with all the support you need for your efforts.

Friday, May 27, 2016

Now Available "MicroCreativity: Basic Training"

My new book explains my theory of personal creativity and how you can improve it by practicing techniques that people working in creative industries use every day. Practice makes perfect, right? Learn a different technique every day for 30 days and you'll learn how to integrate creative methods into your daily life.

Available now at Amazon; MicroCreativity: Basic Training


Thursday, July 16, 2015

Guidelines for a Creativity Training Program

Here are some guidelines for designing a creativity training program. The program should:
  • Be easy to disseminate to the creativity-challenged (e.g. inexpensive, any-time access)
  • Teach a collective group of skills beneficial across all fields (domain general). There could be components of a modified program that would be domain specific
  • Use divergent and convergent skills in conjunction with each other
  • Teach creative thinking heuristics
  • Teach problem-solving skills and tolerance for mistakes or unexpected results
  • Encourage the development of conditions where creative solutions can be achieved, for example, serendipity, a stimulating environment
  • Build support systems that do not emphasize extrinsic rewards
  • Use repetition of skills so that they become automatic and are incorporated into a normal daily routine